Language and Learning for Social Media Marketing -myassignmenthelp

Question: Write about theLanguage and Learning for Social Media Marketing. Answer: Recently, marketing with social media has emerged as one of the primary channels of trade. Although traditional methods of marketing are also in place, it is worth accepting the fact that the world is ever evolving technologically. Taking advantage of the social media to improve on brand awareness is bound to attract many clients who would like to know more about the brand at their disposal. As opposed to marketing aspects during the 19th century, nowadays almost everyone has access to the internet hence supporting social media as the best platform for carrying out social media marketing interests for awareness and harmony creation among the participants. Conversely, social media marketing faces several pitfalls that make it impossible to dwell much on social media for marketing purposes. Face book, twitter, and Google+ are the main social media sites that have significantly promoted commercialization of several brands due to their natural interactivity aspect, a factor that harmoniz es all business-oriented people to achieve a particular goal. Undertaking critical evaluation of advantages and disadvantages of social media marketing will be helpful in the assessment of suitability of social ,media with respect to marketing arena. Social media marketing should be given credit for its continued prosperity concerning enhancement of brand awareness. Many manufacturers have opted to utilize twitter and Google+ to attract as many clients as possible by clearly giving straightforward definitions of their names (Ngai, Moon, Lam, Chin and Tao, 2015, 775). In the process, there is a chain of interactions and transparent dealings that enable customers to have a strong faith in the products at their disposal. Although making brand awareness is deemed necessary in the marketing arena, it is not a guarantee that purchasing will be done after the product has gained popularity. One of the likely factors regarding brand awareness is the idea and opinion sharing that collectively yields sound communication among the participants. In addition, it is true that through social media, there is a clear understanding between the client and the marketer, an element that previously would not be possible. For instance, Egypt provides a sound reference for fast food marketing through Facebook. Due to the growing popularity of Facebook users in Egypt marketers have realized that employing NVivo software to advertise their food brands on face book in an attempt to increase market share (Ngai et al., 2017, 778). The process seems worthy starting with the establishment of fan page whereby clients like it to get access to the full details of products being advertised. Hoffman, Pinkleton, Weintraub and Reyes-Velzquez (2014, 329) posit that social media marketing leads to better customer satisfaction. The analysis of social media can be said to work under communication and networking basis. Customer satisfaction is attained by undertaking a closer look at the response given by your marketing personnel to the interested clients. As can be expected, once a customer leaves a comment on your pages, there is a high chance there will be a personalised response that significantly heightens customer satisfaction regarding your products. The tendency to attend every question posted by the clients is a clear indicator that customers are highly valued and that their wish is respected. For instance, tourism in Russia is said to have followed that platform for confirmation and ascertainment. Russia continues to enjoy the significant increment of travel with the help of social media platform, VKontakte (VK) (Hoffman et al., 2014, 331). Recently, VK has become pop ular because of its effectiveness in attending queries concerning the security and other related considerations relevant in the tourism sector. Briefly, customer satisfaction speaks more of the legitimacy of the services advertised hence compelling clients to purchase them. Admittedly, there is a lot of time consumed while employing social media for marketing services. Naturally, benefits reaped from social media as far as marketing is concerned are directly related to the level of creativity of actual marketers (Sarker et al.,2015,205). However, it does not make sense comparing social media marketing and advertisements aired on television. Marketing through television deems important, as there is an aesthetically pleasing aspect of marketers. In addition, there are no distractions preventing viewers from assessing the various brands. The social media posts are faced with challenges of being ignored. The main reason behind ignorance by a large number of clients might stem from the fact that newsfeed is overflowing hence distracting social media users from viewing the previously posted advertisements. For that matter, it becomes mandatory for marketers to keep on making regular and frequent posts, the process that consumes a lot of time and money. Commonly, the aspect of brand transparency is misrepresented while using Social media for marketing purposes. Commonly, doing marketing using traditional way, that is, by word of mouth seem more transparent than seeking social media support. Social media marketing takes into account all discussions and comments made by different customers who have varying preferences regarding the brand (Sarker et al., 2015, 209). It has been a trend that negative comments will act as a hindrance for the potential customers willing to engage in business with your products. In that case, it becomes advisable to embark on the traditional marketing methods whereby customers are assured brand transparency. Precisely, negative feedbacks might serve as the yardstick for new customers willing to measure their preferences concerning prevailing competition for similar products. According to Chung and Koo (2015, 217), social media marketing is deemed to exhibit delayed return on investment. One of the facts that marketers do not acknowledge is that engaging social media to take care of advertisements is a long-term investment. Firstly, before making the purchase decision, clients must have enjoyed strong relationships with marketers. As a result, it becomes worthy for the firms willing to attain immediate sales to seek traditional marketing strategy since it is cheap and less intensive. Ultimately, social media marketing lacks potential to spark instant attention hence rendering it weak. Social media marketing may contribute to a tarnished brand image of interested corporations. Since most of the marketing representatives are outsourced, the involved firm might not be in a position to assess the consistency and confidence of actual social media marketers (Chung Koo, 2015, 229). Besides other marketers, do not have a clue of the enterprise's vision and objectives hence exposing them to tarnishing the brand image. Failure to take care of brand image leads to loss making arising from lost customer loyalty and satisfaction. In conclusion, social media marketing is important for the improvement of the business sector. Customer satisfaction and brand awareness make the social media gain popularity in the business arena. Although it is time-consuming, with delayed return on investment, social media remains the best option for marketers to fit within the evolving technological world. Briefly, marketers should evaluate their marketing potentials to ensure quality response and harmony creation for high profits. References Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models, technologies, and applications: an academic review and case study.Industrial Management Data Systems,115(5), pp.769-802. Hoffman, E.W., Pinkleton, B.E., Weintraub Austin, E. and Reyes-Velzquez, W., 2014. Exploring college students use of general and alcohol-related social media and their associations with alcohol-related behaviors.Journal of American College Health,62(5), pp.328-335. Sarker, A., Ginn, R., Nikfarjam, A., OConnor, K., Smith, K., Jayaraman, S., Upadhaya, T. and Gonzalez, G., 2015. Utilizing social media data for pharmacovigilance: A review.Journal of biomedical informatics,54, pp.202-212. Chung, N. and Koo, C., 2015. The use of social media in travel information search.Telematics and Informatics,32(2), pp.215-229.